For Today's Teens, Less TV, More Texting
A Nielsen report identified a shift in TV viewing habits of teens between the ages of 12 and 17 years old. They watched, on average, 23 hours and 41 minutes of television per week during Q4 2010. That’s significantly less than the 34 hours and 39 minutes of the average American.
Moreover, they’re talking on the phone less, but texting more. In Q1 2011, teenagers aged 13 to 17 years old sent a mind-boggling 3,364 text messages per month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in