For Publishers, The iPad Presents a Problem
Today David Carr takes a look at publishing houses finally shaking hands with Apple, and asks “Is the iPad just a new way to give away magazines?” He says that the companies need to be careful that they don’t give up too much by dealing with Apple, but it seems to be too late for that:
Chip Block, a now retired publishing executive who has consulted all over the industry, worries that publishers are replicating a print model that is short on revenue from consumers and leaves the industry once again reliant on the whims of advertisers.
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