For One Neighborhood, Free Wi-Fi Becomes an Engagement Tool
An interesting messaging strategy here. DUMBO, the unfortunately named Brooklyn neighborhood, is the first NYC ‘hood to offer free Wi-Fi everywhere, including streets and parks. According to the DUMBO Business Improvement District (BID) and Two Trees Management, the company that owns most of the neighborhood, the Wi-Fi offer is one more example of innovation there, which also includes “green” building and an area filled with start-up businesses.
“We are encouraging people to step out of their offices and homes and engage with one another and the neighborhood in new and different ways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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