For Facebook Ads, How Targeted Is Too Targeted?
It's no secret that Facebook in recent years has become a data company. The more data Facebook has about its users -- such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.
Which would you rather have: Ads that are properly targeted based on your likes, activities, and location, which might lead you to click and buy, or more of a hands-off approach? Facebook is all about relevancy, and it wants to serve ads that are relevant to users.
As I look at my sidebar ads now, I see a promo for “Mad Men” (relevant, as it’s a favorite show, and I’ve shared that page’s content), Citi (not relevant, as I utilize...
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