Android Mobile Devices Enjoy Growth Spurt, Report
Apple still delivers the majority of mobile ad impressions in the smartphone world, but Android-powered mobile devices are growing exponentially in prominence, as more U.S. consumers snatch up iPhone alternatives like the Motorola Droid.
That’s according to data culled from the latest Mobile Mix report issued by Millennial Media, which found that Apple devices accounted for 56 percent of the impressions served across the company’s mobile ad network in June. In addition, the number of ads served to Apple devices increased by 36 percent month over month, per the report.
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