Follow Up on the AMEC Measurement Summit
On Thursday, we did a post about the AMEC Measurement Summit in Lisbon, which wrapped up on Friday.
AMEC has since issued a press release outlining the group’s four goals to accomplish by 2020. The goals were decided by vote with the following four coming out on top of a list of 12:
1. How to measure the return on investment (ROI) of public relations (89%)
2. Create and adopt global standards for social media measurement (83%)
3.
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