Folio Pulls Out All The Stops for Their 2010 Predictions
While the rest of us are looking to our Magic 8 Ball for clues about next year’s publishing climate, Folio magazine has taken a different approach: the industry trade journal created a list of 115 predictions for 2010 by asking leaders in the field what they expect to see in the New Year.
The list is one-third “no-duh” (like Jim Spanfeller, former Forbes CEO’s prediction, “Digital media will continue to grow share”), one-third educated guessing (“The Apple Tablet will be more horse than unicorn,” says F+W director of audience development Guy LeCharles Gonzalez), and one-third wild speculation (nobody is going to start printing magazines on purple or puce paper, sorry Penton Media’s Warren Bimblick).
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