Focus Your Pitch on Elementary Schoolers for Parent & Child

Pitch service pieces that go beyond the basics.

Parent-and-Child-coverWith all the parenting blogs populating the Internet, Parent & Child, the magazine targeted to parents of the elementary-school set, knows that its pieces must stand out from the Web’s vast offerings. It does this by going deep: “It’s the strong focus on learning and education — delivered in a smart, deeply reported way — that distinguishes Parent & Child from other parenting magazines,” according to editor in chief Jane Nussbaum.

There are plenty of learning- and ed-focused FOB sections to target when pitching.

New freelancers can break into the magazine with front-of-book pitches, especially service-oriented ones based on recent findings (these typically clock in at about 1,000 words). For the learning and discovery-focused “Busy Minds” section, focus on hot education topics that parents need to know about — but avoid common core-standards stories. For “Happy+Healthy,” editors are seeking pitches on familiar health and behavior dilemmas with a fresh twist. Another smart section to pitch: “Me Time,” where essays, mom-focused service stories on love and relationships, family finance, and work/life balance pieces all have a home.

For more tips, including the key to successfully pitching a feature, read: How To Pitch: Parent & Child

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