Focus Web Design on Quick and Easy, Says Jakob Nielsen's Usability Report

Well, now that we’ve gotten to know you, we feel like we’ve got to start making these posts short, sweet and immediately to the point. At least that’s the case if you go off Jakob Nielsen‘s latest web usability report. In it, he says that web users are getting “more ruthless and selfish,” meaning that they want to get onto a site, get what they need, and get right out. No dilly-dallying, hunting for information on a site, or waiting for those super-exciting, animated pages to load.