Focus on Health Pitches for Good Housekeeping

As a 125-year-old publication with a legacy name, Good Housekeeping may, at the outset, conjure images of aproned housewives checking on the roast with one hand while feeding the baby with the other. But this is how editor-in-chief Jane Francisco contextualizes the pub’s name for contemporary women: “Good Housekeeping represents a world in which home is the launchpad for our lives. It’s the place we get ready to face the world, where we entertain our friends, take care of our families, relax, pamper ourselves, and express our creativity and personality.”