Flying Fish Improbably Dominate Electrolux Design Lab Competition

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The Electrolux Design Lab competition, open to design students the world over, has long been partial to design concepts that defy gravity, having bestowed the top honor in years past to the likes of the Aeroball, a constellation of luminescent, helium-infused balls that floatingly filter and fragrance the air in a room, and this year is no exception. But we detect a strange twist on the mesmerizing/hovering trend of years past: Fish. Taking top honors—5,000 euros (around $6,000 at current exchange) and a six-month paid internship at Electrolux—in the 2014 Electrolux Design Lab competition (theme: creating healthy homes) is a food preparation-as-game concept called “Future Hunter-Gatherer.” Designed by Pan Wang of the United Kingdom, the “virtual grocery shopping experience inspired by nature” involves holographic prey that, with the help of a smartphone and your local grocery store, is transformed into real food.



Similarly fishy is the third-place winner: the UrbanCONE, designed by Michael Pośpiech of Poland: