Flyby Media looks to redefine the way users share mobile messages with others, via the release of Flyby Messenger on iOS. The app works to encourage users to pick places and things they’d like to discuss with their friends by attaching video or photo messages to real world objects.
Users add objects to their in-app “lives,” and can share those objects with others via Facebook Connect. These objects could be a user’s computer, car, a local landmark or anything that’s important to someone, and also easy to access repeatedly in the future. From there, users send each other Flyby messages, attached to those objects.
These messages can include video clips or slideshows, as well as media imported form the device’s camera roll. Users can attach these messages to items in their friend’s catalog, or create objects of their own for them to scan. For instance, an office colleague could leave a message on a donut or coffee they’ve purchased for their coworker. When the coworker scans their gift, they’ll receive the message.
“Flyby isn’t about the count of followers or the immediacy of gratification; it’s about the context,” said Mihir Shah, President and CEO of Flyby Media. “By attaching messages to actual objects, our digital conversations come alive.”