Flurry: soon two thirds of premium and in-app purchase revenues will be generated by apps outside the top 100

The distribution of revenue generated by mobile apps is becoming a little more democratic, according to Flurry. The mobile analytics provider’s latest report shows that although the top 25 ranked apps on iOS and Android generated 28 percent of premium and in-app purchase revenues in 2010, the top 25 apps will only be responsible for 15 percent of all those revenues in 2012.

Flurry put the report together by analyzing the non-advertising earnings of over 200,000 apps on iOS and Android, using data from the first half of 2012 to create estimates for the second half.

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