Flurry: Lifestyle and Shopping Apps Experience Huge Growth in 2014

Yahoo’s mobile analytics and ad platform, Flurry, has released its annual State of Mobile report, which saw overall app usage grow by 76 percent in 2014. While games may be constant applications on our mobile devices, games actually experienced the least growth in 2014. Instead, the lifestyle and shopping, productivity and messaging app categories led the pack with triple-digit growth in 2014, as consumers continue to use their phones for as many activities as they can in their daily lives.