Flurry Starts Supporting Incentivized Video Advertising in Mobile Apps
Mobile analytics startup and pay-per-install ad network Flurry said it’s launching AppCircle Clips, a video advertising network that will span across its entire community of mobile developers. This fits in with one of the consistent trends we’ve been hearing about from developers: interstitial and video ads seem to be performing better than the traditional mobile banner.
The company says this will be a way for it to connect higher-end brand advertisers with users of mobile apps on iOS and Android, which are starting to resemble the size of audiences a TV show might attract.
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