Flurry Analytics: Females Beat Males on Money, Time and Loyalty in Mobile Games

Mobile advertising and analytics platform Flurry has released the results of its latest survey, which measured consumer loyalty, as well as time and money spent playing games on mobile devices, with a specific look at male vs. female trends. Based on a selection of games that have reached at least 1.1 million devices on the Flurry platform, the company found women to dominate men in all three categories. Women were shown to spend more money on in-app purchases, spend more time in gaming apps and be easier to retain in the long run.

They survey showed women make 31 percent more in-app purchases than men, and spend 35 percent more time in their gaming apps than males.