Flurry Analytics Are Tracking More Smartphone Users than Google or Facebook
Flurry Analytics is a free tool that most app developers use to track user data – it’s so ubiquitous it can be found in 400,000 apps on 1.2 billion devices all over the world. On average, each device is running about 7-10 apps with Flurry, which means the company can collect as much as 3 terabytes of data each day.
According to Forbes, the app analytics company has access to 1.2 billion devices while Facebook has 819 million active monthly users and Google has 900 million users on Android devices.
If you haven’t already guessed, the reason for the data collection is advertising.
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