Florida Unemployment Agency Kills Controversial Superhero Plan

After the Orlando Sentinel published a story last Friday about how Workforce Central Florida, a federally-funded jobs agency, was spending $73,000 on a PR campaign including $14,000 on 6,000 superhero capes to give away to jobless residents, the agency has killed the program.

The concept was meant to “generate awareness of WFC and our programs” according to agency vice president Kimberly Sullivan. Unemployed residents of central Florida could win a cape or prize package (including gift cards and $125 worth of resume paper) by becoming a WFC fan on Facebook, taking the “What kind of Superhero Are You?” quiz, or posing for a photo with a foam cutout of “Dr.