Florida Boutique rbb Public Relations Snags Agency of the Year

(rbb PR’s offices after the makeover)

PRWeek‘s Agency of the Year award given at Tavern on the Green was a bit of a surprise last night. The finalists for best overall are pulled from the small/medium/large winners. Coral Gables Florida-based boutique rbb PR beat out mega-shop Edelman for the top prize.

Rather than re-report the client wins, client/employee retention and revenue information, I took the opportunity to call rbb CEO Christine Barney and President Lisa Ross to find out more about their big differentiator: the quality of life of their staffers.

According to Barney and Ross, addressing the happiness of employees is key to retaining and attracting talent, and ensuring clients get top service.

AW+

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