What Do Commercial-Inspired Halloween Costumes Mean for Brands?

As the weekend approaches, you’re likely planning your costume for an upcoming Halloween party (or if you’re like us, you started planning in July). This PRNewser writer went to her first Halloween-themed extravaganza of the season as Flo from the Progressive Insurance ads (picture below).

I initially chose the costume simply because I think Flo is adorable (in a creepy, Stepford Wives sort of way), and because a recent donation to Locks of Love left my hair just short enough to pull it off.

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