Twitter And Facebook iPad Reader Flipboard Begins In-App Advertising Campaign
Flipboard, the iPad reader application that collects social networking content and presents it in the form of a magazine, have begun an in-app advertising model in an effort to generate a new revenue stream for the company.
The program will begin with a campaign by American Express, and will be shown to users who follow The New Yorker magazine’s Twitter or Facebook streams.
The ads are full-page, and part of a deal Flipboard has made with publisher Condé Nast.
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