Flash Sale Sites Providing Jobs For Writers; Creating New Marketing Platforms
You may believe that Groupon is a bubble or that it’s a bad deal for merchants but two things are true: daily deal and flash sale sites are excellent marketing opportunities for brands, and job opportunities for writers.
Groupon alone employs hundreds of freelance writers to create the copy seen every day.
And now, as the New York Times reports, flash-sale sites like One Kings Lane and Gilt have also hired away writers. At One Kings Lane, ex-Elle Decor and Domino writers create slideshows and articles on home decorating; at Gilt Taste, Ruth Reichl serves as editorial adviser.
As the NYT also reports, Gilt is moving from a way for brands to dump excess inventory to a place to introduce new products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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