Five Sports Marketing and PR Trends
“Sports marketing began in the 1970s as ‘CEOtainment’, according to Shawn McBride, SVP at Ketchum Sports & Entertainment. “[It was] an excuse for corporate executives to socialize at sports events, but the dynamics have changed a lot since that time.” McBride and Brian Calka, director of corporate sales and sponsorship for the New York Yankees, discussed the industry’s growing trends and challenges at a New York AMA / American Marketing Association event Tuesday.
- The cult of the celebrity is on the rise for sports brands.
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