Five Phrases To Keep Out of Your CEO's Mouth
The late Steve Jobs, Warren Buffet, and former Southwest Airlines CEO Herb Kelleher all have something in common: they’re CEOs who have demonstrated authenticity, a trait deemed highly important by bloggers who cover business news, according to a new survey by the 10 company and Gotham Research Group.
The research showed bloggers would like CEOs to acknowledge the mistakes and excesses of corporate America to show that they are in touch with reality, even if the CEO’s company has shown no excesses or crimes.
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