Fisher Gets His “Identity” Mailed To Him

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Jeff Fisher over at the terrific and often-read-by-us site, Blogomotives, has a sneak peak up now of his new book coming out this Fall from HOW‘s publishing arm, entitled, “Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands.” Read up on it, Jeff’s thoughts on the whole process and holding a real live proof copy in his own hands and then find yourself anxiously awaiting the month of October, when you can finally get a copy of it yourself.