Fisher Extends Hyper-Local Site Network to Oregon

Fisher Communications extended its network of hyper-local city Web sites, announcing the launch Wednesday (Oct. 7) of 28 neighborhood sites in Portland, Ore. and 10 in Eugene, Ore.

The setup in Portland and Eugene mirrors Fisher’s network of 44 neighborhood Web sites launched in Seattle in August.

The new sites are powered by Fisher’s local stations in each market (KATU-TV, the ABC affiliate in Portland; and KVAL-TV, the CBS affiliate in Eugene) and DataSphere Technologies, which provides the online platform. Additional content is provided through a partnership with Windermere Real Estate, along with user-generated content.

To support the sites, the stations will restructure their newsrooms to provide community news on a real-time basis.

“We are building our ‘broadcast to broadband’ initiative in order to provide neighborhood information at a grassroots level while further enabling local businesses to efficiently reach their customers,” said Colleen Brown, president and CEO of Fisher. “The effort has been very successful in Seattle.”

Fisher intends to build out additional local platforms with DataSphere in its other markets.

The two companies also plan to offer the online platform to other broadcasters wishing to launch hyper-local Web sites.