Facebook Plays Role In PR War Over 'Fiscal Cliff' Debate

As the rhetoric around the "fiscal cliff" talks heat up in Washington, D.C., President Barack Obama and the Republican leadership in Congress are squaring off on Facebook to to tell their sides of the story. It's not unlike the summer of 2011, when congressional leaders used Facebook and other social media channels to rally support for their sides during negotiations to raise the debt ceiling -- and we know how well those talks went.

As the rhetoric around the “fiscal cliff” talks heat up in Washington, D.C., President Barack Obama and the Republican leadership in Congress are squaring off on Facebook to to tell their sides of the story. It’s not unlike the summer of 2011, when congressional leaders used Facebook and other social media channels to rally support for their sides during negotiations to raise the debt ceiling — and we know how well those talks went.

The fiscal cliff talks have hit a standstill after the president’s initial offer was roundly rejected by Republicans on Capitol Hill this week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in