First Mobile Upfront in New York
Still waiting for the year of mobile advertising to arrive? It’s been a decade in the making, but according to the organizers of the first Mobile Upfront event, to be held in New York on March 16, that year has arrived.
The daylong event, billed as a contrast to the hard sell of the television upfront, consists mostly of presentations and discussion panels, with a companion expo showing the latest in mobile technology. So any danger of confusion with the commerce-focused TV upfronts is remote.
Nonetheless,
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