First Four Days of CBS' Live NCAA Online Tops ’08
CBS Sports’ live online presentation of the NCAA men’s basketball tournament has already reached more Web viewers in its first four days of coverage than were reached during the entire tournament in 2008.
According to officials, the CBS-branded March Madness on Demand video player—which streamed 48 live games from Mar. 19 through Mar. 22—reached 5.6 million unique viewers, a surge of 60 percent versus the same time period last year. In addition the MMOD player, which is distributed on CBSSports.com
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