Financial Times is serious about tablets, as paidContent reports that anyone on the publisher’s staff of 1,800 who purchases an iPad or other tablet device will receive a rebate of Â£300 ($480), which could mean a bill of Â£540,000 ($864,000) if everyone takes advantage of the offer.
Staffers who already own tablets are also eligible for the rebate, according to paidContent.
From a memo to staff by FT Group CEO John Ridding, via paidContent:
I’m pleased to let you know that we are launching today a new initiative that will allow FT staff to claim a Â£300 (â‚¬350/$480) subsidy for the purchase of a personal iPad or tablet. This will run from today until June 30.
The FT is making this investment because digital channels and tablet devices are becoming increasingly important for us and the media industry in general, and as recognition of your contribution to our strong performance this year.
The FT has set the pace among global media organizations for tablet editions, winning a prestigious award from Apple for our iPad app. We have also been a launch partner with Samsung on the Galaxy Tab.
We have seen rapid growth in readership on these new devices, which support and extend our “channel-neutral” strategy. Given their importance and the wave of innovation that we are seeing in applications and services, we want to encourage all our staff to be expert and experienced in using them.
We need to fully understand their potential and share the user experience to better understand our customers and the developments and innovations taking place in the market. Tablet devices will also facilitate working while traveling, which is an increasing feature of our global organization.
The subsidy scheme will be combined with a series of master classes and workshops to help staff get the most from their devices and the applications that are currently available.