Financial Times Has Over 1 Million Followers on Google+

The fact that Google+ flopped came as little surprise to anyone who has ever heard of the boutique site called Facebook. For the most part, the site remains a ghost land, with little action and a trickle of traffic. Despite this, The Financial Times has been able to be successful there, as its page recently eclipsed the one million follower mark.

According to the FT, it gathered a big audience by sticking to what it does best — covering financial news in a smart, interesting way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in