Research: Financial Service Industry Says It Brought Bad Rep on Itself

Research conducted by Makovsky + Company and Echo Research finds that many comms pros at midsize and large financial services companies feel the industry is responsible for its bad reputation.

When asked “to what extent” they think financial service companies “invited negative perception because of their actions or inactions,” 96 percent said either “a great deal” or “somewhat.” More than half (53 percent) said social media had a neutral impact on their reputations while 43 percent said it had a positive impact.