Go big or go home.
That could have been the motto for The Orange County Register‘s “news mob” on Opening Day at Angels Stadium last Friday.
LA Observed obtained the final numbers from OC Register editor Keith Sharon:
+ 91 reporters, editors, photographers, graphic artists, designers, videographers, bloggers and miscellaneous Register and Freedom employees.
+ 56 stories (5 of them with multiple live updates.)
+ 845 photographs either taken live or posted by the Register on April 6.
+ 88 submissions of photos and stories by Angels (and non-Angels) fans.
+ 156 new signups for the OCRegister mobile app (downloaded AND opened.)
+ 24 percent increase in mobile app visits per day.
+ 27,000: the number of references found with the Google search: Orange County Angels News Mob.
+ 1,218 percent increase in Angels page views from Opening Day 2011 to Opening Day 2012.
Overkill? Well, yes.
But in the end, it appears the newspaper got the results they were looking for.