Final Hockenberry Question in the Sustainability Lightning Round

Hockenberry at Dwell on Design: What percent of this conversation about sustainability will be permanent vs. fad in 10 years?

Geoff Manaugh: We won’t need to talk about sustainability issues because they’ll be the norm. 89%.
Frank Harmon: We’re losing the battle, houses are treated like a box of cereal. 5%
Lorcan O’Herlihy: There’s a way to go. 50%.
Gwynne Pugh: There’s been a fundamental paradigm shift. 30-40%
Reed Kroloff: It depends on the people in the press, to change public opinion.



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