When well-known Dutch Filmmaker Eddy Terstall wanted to raise money for a new short film called DEAL he decided to turn to his fans online. The Dutch had just been hit with the financial crisis and it was really his only alternative to raise money so he opened up an account on a Dutch website called CineCrowd, similar to Kickstarter, that gives filmmakers a chance to collect money for their projects over 40 days by crowd funding. To entice people to donate, Terstall created mini movies based on tweets from people that donated money. He called it Eddy’s TwitFlicks.
How did Eddy’s TwitFlicks work? Basically, fans were invited to tweet donations, complete with 90-character film ideas. A 10 Euro donation bought a 10-second movie, a 20 Euro donation bought a 20-second movie, and a donation of 60 Euros or more bought a one-minute movie. Via Eddy’s TwitFlicks the filmmaker (with the help of One Big Agency) managed to raise over 18,000 Euros in twenty days. By the end of his CineCrowd campaign, Eddy raised 120k Euros and decided to turn his short film into a feature! Check out the case study video below.
You can check out some of the mini films on EddysTwitFlicks.nl or on the Eddy’s TwitFlicks channel on Vimeo. We’ve embedded a few of the flicks below, each with the text of the tweet that inspired them.
Tweet from Sandra De Leo: After many years, a man finds out he’s married to a zombie.
Tweet from Michiel van de Valk: “A book’s trailer: ‘Like back in the days’ by Ingrid Mulder.”
Tweet from Pip Blom: “Car hits water. Dwarf escapes in a miraculous way.”
We’d love to hear what you think of this unique fundraising campaign. Feel free to share your thoughts in the comments below!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.