Fiksu releases retargeting technology for re-engaging inactive mobile users


User acquisition and marketing company Fiksu has announced the launch of Fiksu Retargeting, the company’s mobile retargeting product, aimed at helping developers target and engage with inactive app users. The platform has been created to help brands cost-efficiently re-engage these users across platforms to maximize their revenue.

Using Fiksu Retargeting, the company says developers will be able to target and re-engage with lost or lapsed app users, encouraging them to become active again. In addition, when updates or new apps are released, publishers will be able to target former users through cross-promotion to notify them of the changes or improvements.

The platform will also allow for user targeting based on actions they’ve yet to complete, like opening a shopping cart or completing a user registration form. Finally, mobile apps can be promoted across platforms, to a company’s desktop users, for instance.

Fiksu Retargeting utilizes the Fiksu Programmatic Mobile Demand Platform,  a technology foundation that offers historical data from 194 billion app events recorded across iOS and Android.

“As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms,” said Micah Adler, CEO and founder of Fiksu.

“Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. It’s the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments.”

More information on Fiksu Retargeting is available on the company’s website.