Fiksu releases retargeting technology for re-engaging inactive mobile users

User acquisition and marketing company Fiksu has announced the launch of Fiksu Retargeting, the company’s mobile retargeting product, aimed at helping developers target and engage with inactive app users. The platform has been created to help brands cost-efficiently re-engage these users across platforms to maximize their revenue.

Using Fiksu Retargeting, the company says developers will be able to target and re-engage with lost or lapsed app users, encouraging them to become active again. In addition, when updates or new apps are released, publishers will be able to target former users through cross-promotion to notify them of the changes or improvements.

The platform will also allow for user targeting based on actions they’ve yet to complete, like opening a shopping cart or completing a user registration form.