According to Fisku, the need for new funding was prompted by a surge in customer demand. The company will use the funding to open new offices in the U.K. and Asia and double its headcount to over 200 employees with the next year.
Fiksu’s services allows developers to purchase what it calls “loyal users” — customers who open and use an app at least three times, behavior that makes them more likely to monetize further down the line.
The company’s Fiksu for Mobile Apps platform helps developer to find users cheaply by optimizing their user acquisition campaigns to include a variety of factors ranging from device, traffic source and country, to post-download activities like purchases and upgrades. Fiksu customers can advertise in more than 40 different mobile ad networks and real-time bidding exchanges and its network can serve up to 225 billion impressions a month between iOS and Android.
The new round was lead by Qualcomm Ventures, with participation from existing Fiksu investor Charles River Ventures. Today’s announcement brings Fiksu’s total backing to $17.8 million dollars.