User Acquisition Costs Decline as Developers Adjust to Offer Wall Alternatives

The cost to acquire users for mobile apps is declining as developers get used to a new world without the use of incentivized installs on iOS, according to Fiksu.

The Boston-based company, which helps developers optimize their spending across a number of marketing channels from display ads to offer wall networks on Android and iOS, said that the average cost to acquire a user that opens their app at least three times declined to $1.20 in July from

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