Fiksu: Holidays boost app downloads and mobile marketing costs
The hectic weeks around the Christmas holiday brought on a boost in app downloads and marketing costs, according to Fiksu. The user acquisition and marketing company today reported that the cost per loyal user jumped 21 percent, with a loyal user being defined as a user who will open an app at least three times.
The 21 percent increase in user acquisition costs moved the price from $1.38 per loyal user in the Boston-based company’s November Index data to $1.67,
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