Fiksu: App Marketing Costs Hit All-Time High in June
App marketing costs have reached an all-time high, according to user acquisition and marketing company Fiksu. Results from its newest indexes show the cost per loyal user hitting more than $2 in June 2014, at $2.23. That’s an increase of 25 percent since May, and a 49 percent increase year-over-year. Fiksu defines a loyal user as one who opens an app at least three times.
While the Cost Per Loyal User index broke records, the company’s Cost Per Install figures dropped to $0.98
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