Fight the Group Think! Nexus One is Not the First Unlocked Smartphone

arstechnica is one of the most tech-centric sites around. Their in-depth technical drill-downs and reviews are near legendary. But, every now and then even a great site like arstechnica falls into a groupthink mode. Here’s one of those rare occurences for them…

Google’s biggest announcement was not a phone, but a URL

In particular, this sentence highlights one of the group think memes spreading since Google’s Nexus One announcement two days ago…

By offering a lineup of phones that is essentially carrier-independent (with the radio compatibility caveat), Google has separated the two previously interlocked parts of the phone/plan-buying experience—phone selection and carrier selection—and has done so in a way that threatens one of the most important enablers of carrier lock-in.

Um,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in