All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude.
According to a source with direct knowledge of the sales figures, after tickets for the film—based on the erotic trilogy by author E.L. James—went on sale Jan. 11, it tallied $1 million in online sales before end-of-day Tuesday.
And Fandango this morning reported that Fifty Shades is the fastest-selling R-rated movie in its 15-year history. It is currently besting R-rated box office triumphs of the past such as Gone Girl, Sex and the City 2 and the second and third Hangover movies, per the online movie-ticket service.
The film has racked up close to 40 million YouTube views for a handful of trailers being released in recent weeks. (See one of the more popular clips below.)
A statement from Fandango today said theaters across the country were adding new show times daily to its website this week to meet the huge fan demand. The highly anticipated film opens on Feb. 13, just in time for Valentine's Day.
"Very few books can claim true national phenomenon status—and Fifty Shades ranks with Twilight, The Hunger Games and Gone Girl as novels that entered the zeitgeist from coast to coast," said Fandango chief correspondent Dave Karger. "Fans of the book have been waiting for years to see their favorite sexy characters come to life on the big screen, and they are clearly fueling our sensational advance sales."