Featured Facebook Campaigns: Expedia, IKEA, The Weather Channel and J-Lo
Our featured Facebook campaigns this week employed a variety of tactics to draw Likes, customers and generate news feed items. Expedia created a detailed vacation contest application to draw in users, IKEA in the United Kingdom uses a battle of the sexes voting system in its new campaign, The Weather Channel is offering a vacation in exchange for photo submissions, and Jennifer Lopez is asking for Likes to release her songs on iTunes ahead of schedule.
We’ve excerpted two of the campaigns below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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