Featured Facebook Campaigns: Craftsman, Unilever & Zynga, American Express and El Pollo Loco
Charity, branded gaming, purchase selection and free food were part of the ways brands engaged customers on Facebook this week. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Craftsman’s Public Park Rehab Project
Goal: Engagement, Product Purchase, Network Exposure, Charity
Core Mechanic: A photo contest that allows users to encourage their network to vote for their photo.
Method: Essentially this photo contest asks users to submit a photo of a park in their area that could use some revamping.
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