Featured Facebook Campaigns: Comida Kraft, First Alert, Lipsy and VEVO
Contests once again were a key way that some brands sought out and engaged fans on Facebook this past week. First Alert (a maker of fire alarms) is giving away a trip to Chicago to bring attention to fire safety and prevent catastrophes such as The Great Chicago Fire, and online video site VEVO is giving away music-related prizes such as iPods and concert tickets as the Page marches towards 2 million Likes.
You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and other organization on Facebook.
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