FDA Wants to Help Pharma Brands Get Honest on Social Media
FDA Issues Draft Guidances for Industry on Social Media and Internet Communications About Medical Products http://t.co/lV3QZYkDWn
— U.S. FDA (@US_FDA) June 17, 2014
Paging Dr. Oz: the FDA has finally, officially made statements to the effect that the companies selling the sedatives required in order to watch your show should practice a bit of honesty on social media.
They’re only suggestions in draft form at the moment…so in the words of Donald Draper, “Take a pill and lie down.”
Now let’s check out those guidelines.
The reasoning behind the FDA’s decision is quite obvious: lots of people get information about (legal) drugs and medical devices on social, and it’s long past time to hold the companies and/or blogs promoting them accountable when they spread false or misleading information–even if it’s user-generated.
The
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