FBX partner AdRoll launches a new way to retarget across devices

AdRoll, a Facebook Exchange partner, recently unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices.

According to AdRoll, their expanded mobile retargeting is currently the only unified solution for advertisers to target segments of desktop site visitors across both Facebook’s mobile apps. Now advertisers can identify high-intent desktop users and target them across mobile devices to drive app installs and conversions through Facebook Custom Audiences and Twitter tailored audiences, all from one unified dashboard.

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