FBN's Cody Willard to Pen Premium Newsletter for MarketWatch
Dow Jones’ primarily free financial news site MarketWatch is venturing into subscription content with a new service called “Revolution Investing,” featuring golden-haired Fox Business personality Cody Willard. Willard is perhaps best known for co-hosting FBN’s “Happy Hour,” a business talk show filmed at a bar. (The cross-pollination is no surprise; both FBN and the Dow Jones network, including MarketWatch, are owned by Rupert Murdoch’s News Corp.)
It remains to be seen whether MarketWatch’s readers are willing to shell out the $199 annual subscription price ($99 introductory offer) for insight from the long-haired, idiosyncratic Willard.
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