Fast-Food Consumers Too 'Sophisticated' For BK
Wendy’s is out-marketing Burger King and is now poised to take the second spot on the list of top U.S. burger chains, the Financial Times says.
Only this summer, Burger King made headlines for its decision to drop its creepy mascot. Since then, it has been focusing a lot more on the quality of its food. Along with dumping its mascot, Burger King split with its ad agency, Crispin Porter + Bogusky, which created that spokesperson along with other campaigns like “Flame,”
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