Among the list of 1,930 new top-level domain names requested, some of the generic extensions were already causing a stir, like .sucks and .wtf. These are just two of 307 applied for by a company that has the whimsical name of Donuts, Inc. No one had ever heard of the firm until the company, backed by $100 million in financing, forked over more than $56 million to get into the domain registry space during the Internet's biggest land grab.
Many of Donuts' founders have long resumes in the business and direct experience working with the Internet Corporation for Assigned Names and Numbers, the international organization managing the plan to add thousands of new TLDs to the Internet.
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